Ideation

Alternative worlds

Solve the same problem as if you were someone else entirely: a rival, a brand you admire, a five-year-old.

When. Unblocks a group that keeps proposing what it already does. Borrowing a point of view gives permission to be ambitious.

Duration
1 h
Participants
Whole team, the more mixed the better
Output
A batch of ideas nobody would have dared propose in their own name
Stage
Idea · Pre-PMF · Post-PMF · Scale-up · Mature
Our world…A brand y…A rival w…A five-ye…Worth ste…
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Filled example

Our world todayA technician fills ajob form at 7pmEvery field isrequired, nothing isguessedThe office retypeshalf of it on MondayA brand you admireShazam: one tap, noform at allThe app listens, theuser says nothingResult appearsbefore you explainitBeing wrong costsone more tapA rival with no rulesBills from thephotos, ignores theformReads the boilerplate, fills themodelCharges the office,free for techniciansShips without askingthe bossA five-year-oldWhy do you writewhat the van alreadyknowsJust take a pictureof itTalk to it, itwrites for youMake the truck saywhen it is doneWorth stealingVoice note in, draftreport outPhoto first, fieldsfilled afterNothing is requireduntil invoicing

Example data. Fieldnote is a fictional company used to fill every board, so the examples tell one consistent story.

Fieldnote, week 9. Bookings are flat and the team keeps redesigning the same job form. Ana runs Alternative Worlds with 5 people to break the loop before the next sprint.

What the team took away

Two steals went to the next sprint: a voice note that drafts the report, and photo first with fields filled behind it. The team stopped redesigning the form and started removing it.

How to run it

Preparation

Agenda

  1. 5 min
    The problem, once
    You read the sentence, you do not explain it. Any clarification comes from a question, not from a speech.
  2. 10 min
    Our world today
    Everyone writes what we would do with our current reflexes. Getting the obvious out early is what frees the rest of the hour.
  3. 30 min
    Three foreign worlds
    Ten minutes per world, alone then shared. The prompt is always the same: how would they solve this, with their means and their nerve?
  4. 10 min
    Worth stealing
    Each person picks one idea from a world that is not ours and writes what would have to be true for us to do it.
  5. 5 min
    Back to our world
    You keep three, you name an owner for each, and you stop. Sorting them is another workshop.

Pitfalls

Afterwards

The kept ideas go into a convergence: Dot voting if there are many, How might we if they are still too vague to build on. Nothing here is a decision yet.

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