Framing & kick-off

Kick-off canvas

One page to frame the initiative: goal, definition of success, scope and out of scope, risks, roles, milestones.

When. Before any deeper workshop, everyone must give the same answer to "why this project and what does success look like".

Duration
2 h
Participants
PM, tech lead, design, sponsor
Output
Project charter signed off by the sponsor
Stage
Idea · Pre-PMF · Post-PMF · Scale-up · Mature
GoalDefinition ofsuccessScopeRisksRolesOut of scopeMilestones
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In FigJam: File → Duplicate to your drafts, then keep this workshop's section. Get the file on Figma Community

Filled example

GoalCut time to first 10logged interventionsfrom 14 days to 5Stop losing 38 % ofnew companies inweek 2One activation flowthat works withgloves onDefinition of success70 % of newcompanies reach 10interventions in 5daysJulien's onboardingtickets down by halfLéa logs her firstintervention withoutcalling supportScopeTechnician first-runon mobileDispatcher import ofthe first week'sjobsSample data andguided firstinterventionActivation emails toSophieRisksOffline moderequested by everyprospect, not inscopeField app squadalready committed tobarcode scanInvoicingintegration slipsand hides the realchurn causeRolesKarim owns theoutcome and theweekly demoAna owns thefirst-run flowTom decides on scopetrade-offs withKarimÉlise signs off, onedecision per weekmaxOut of scopeOffline modeCustomer portalRecurringmaintenancecontractsPennylane and SageintegrationsMilestonesWeek 1: 8 onboardinginterviews withowners andtechniciansWeek 3: prototypetested with 5 newcompaniesWeek 6: first-runshipped to 20 % ofsignupsWeek 8: go / no-goon full rollout withdata

Example data. Fieldnote is a fictional company used to fill all 61 boards, so the examples tell one consistent story.

Post-PMF Fieldnote, kick-off of the "first 10 interventions" activation project. Karim, Ana, Tom, Julien and Élise as sponsor.

What the team took away

The team agreed to measure success on companies, not on technician seats, and Élise accepted that offline mode stays out until the activation number moves.

How to run it

Preparation

Agenda

  1. 10 min
    Why we are here
    The sponsor says in their own words why this project exists and what happens if it does not. No slides.
  2. 25 min
    Goal and success
    Everyone writes on their own for 3 minutes what success looks like in 6 months, then you cluster. Force one measurable sentence in the Success block.
  3. 25 min
    Scope and out of scope
    Fill Scope first, then ask 'what will people assume is included that is not?' and write those in Out of scope. This block is the most valuable of the board.
  4. 15 min
    Risks
    Silent writing, one risk per sticky, then dot vote the top 3. Each of the 3 gets an owner right away.
  5. 25 min
    Roles and milestones
    Name the decider, the person who does the work, and who is consulted. Place 3 to 4 dated milestones, the first one within two weeks.
  6. 20 min
    Read-back and sign-off
    The PM reads the whole board aloud. The sponsor says 'yes' or edits. Screenshot the signed version and send it within the hour.

Pitfalls

Afterwards

The charter goes to the top of the project space and gets quoted in every steering meeting. If the problem is still fuzzy, run the Problem statement canvas next; if the team is new, the Team charter.

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