Strategy & vision

Quarterly OKRs

Qualitative objectives and measurable key results, aligned from company level to each team.

When. Past one team, prioritisation can no longer happen out loud. OKRs give the frame for trade-offs.

Duration
3 h
Participants
Leads of each team
Output
3 objectives, 2 to 4 KRs each, per team
Stage
Post-PMF · Scale-up · Mature
KR 1KR 2KR 3InitiativesObjective 1Objective 2Objective 3
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Filled example

KR 1KR 2KR 3InitiativesObjective 1Objective 2Objective 370 % of newcompanies log 10interventions within5 days (from 62 % ofOnboarding supporttickets down from 90to 45 a monthDay-1 technicianlogin rate above 85%guided firstintervention, SMSone-tap login,dispatcher CSV60 % of newcompanies connectedto Pennylane or Sagein month 1Sync error rateunder 0.5 % ofinvoices30 companiesmigrated off thelegacy exportIntegrations squadlaunch, Pennylanesandbox tests, syncerror screen forPhoto upload successrate at 99.5 % everyweekZero incidents above4 hoursField app crash-freesessions at 99.8 %upload retry queue,release behindflags, on-callrotation with Julien

Example data. Fieldnote is a fictional company used to fill all 61 boards, so the examples tell one consistent story.

Scale-up Fieldnote, Q3 OKRs for the company and its 2 squads. Élise, Karim, Tom, Nadia, Julien.

What the team took away

Objective 3 exists because of the March photo incident; Tom insisted reliability gets a KR or it silently loses to features.

How to run it

Preparation

Agenda

  1. 15 min
    Last quarter in 10 minutes
    Each lead states their score and the one thing they learned. No justification, one sentence each. The pattern across teams is the input for this quarter.
  2. 40 min
    Objectives
    Per team, 1 to 3 objectives that answer 'what changes for the customer or the business if we succeed?'. Each must link to a company objective. Objectives that are projects go to the parking lot.
  3. 60 min
    Key results
    Two to four KRs per objective, each a number with a current value and a target. Test each: if all KRs hit, is the objective clearly achieved? If yes, done. If not, a KR is missing.
  4. 10 min
    Break
    Off the board.
  5. 35 min
    Cross-team check
    Read every team's KRs aloud. Flag any KR that depends on another team's work. Both leads agree on it or one of them drops it. Flag KRs that contradict each other.
  6. 20 min
    Confidence and cadence
    Each KR gets a confidence score out of 10. Anything at 9 or 10 is a sandbag; anything at 3 is a wish. Fix the weekly check-in slot before leaving.

Pitfalls

Afterwards

The OKR grid goes into the shared tracker with a weekly confidence update. KRs are the input for Now / Next / Later and RICE scoring; the mid-quarter review and the retro at the end close the loop.

Source : John Doerr, Measure What Matters

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